9 iunie | Ingenius Networking

9 iunie | Ingenius Networking

Vrem sa-ti cunoastem povestea din spatele business-ului tau si sa te ajutam sa gasesti in continuare oportunitati de dezvoltare al acestuia! Te invitam pe 9 iunie, incepand cu orele 19:00, la o noua seara de networking alaturi de Ingenius Hub si alti tineri antreprenori care, desi aflati la inceput de drum, ne vor inspira cu ambitia si determinarea lor, dar si cu succesul pe care l-au cunoscut pana acum. (more…)

FALTERING UNICORNS or how disappointments overseas mean start-ups will have to work harder to convince investors

FALTERING UNICORNS or how disappointments overseas mean start-ups will have to work harder to convince investors

The effervescent start-up scene in Silicon Valley has inspired local tech entrepreneurs and heightened expectations in the last couple of years. Investors are looking for fast growth, while entrepreneurs, emboldened, are searching for sweetheart deals for early stage investments to finance the burn required for such growth. While we have yet to witness a local Unicorn, there have been a couple of notable investments last year (notably SmartBill, Marketizator and Vector Watch). (more…)

How To Do Trend Watching on Social Media

How To Do Trend Watching on Social Media

Social media is an extraordinary research tool, especially when it comes to observing trends. Even though social media users are constantly talking about various topics in a seemingly unorganized and hard-to-follow manner, the truth is that trending topics can be followed easily. Here’s how you can do trend watching on major social media platforms. (more…)

How to build a successful brand for a small business?

How to build a successful brand for a small business?

Branding is a key factor in the success or failure of a business, particularly the small ones. It represents the identity conveyed to that particular business, referring to the way in which both your team and your audience or customers define the concept of your company and its core values. Therefore, the benefits that a strategically defined brand brings can make a big difference in the number of sales and in the brand differentiation. (more…)