Blogul Ingenius Hub

How to build a successful brand for a small business?

How to build a successful brand for a small business?

Branding is a key factor in the success or failure of a business, particularly the small ones. It represents the identity conveyed to that particular business, referring to the way in which both your team and your audience or customers define the concept of your company and its core values. Therefore, the benefits that a strategically defined brand brings can make a big difference in the number of sales and in the brand differentiation. (more…)

A new line of funding for Romanian creative businesses

A new line of funding for Romanian creative businesses

If you want to start a creative business, we have some good news for you! You can benefit from grants of up to 25,000 euros from European funds that will be accessible through the funding scheme Creative Romania. The funding line will be probably available starting September 2016, according to the new revised schedule for POCU. The total amount for all funding line belonging to the POCU funding scheme will be around 190 million euros. (more…)

New investment fund launched for European start-ups

New investment fund launched for European start-ups

If you are planning to start a business in a tech-related industry, you must know that a new investment fund is available for start-ups activating in Europe and Israel. The venture capital company Accel has recently launched a 500 million dollars investment fund that targets start-ups in the tech zone, from across Europe and Israel. Accel is well-known in the tech business, for investing in companies such as Facebook, Spotify and Dropbox. (more…)