The online presence of professionals has become crucial in the past years and, in the given context, digital marketing is delivering more and more value to businesses. The first thing you have to do, as an entrepreneur who wants to succeed in the digital era, is to keep up with international trends concerning online marketing. But which are the main trends for 2016?
Mobile optimisation is gaining even more importance
This is not a new trend. Mobile optimisation was a necessity even in 2015, and it is becoming crucial in 2016, as people are starting to access digital content 24/7 through their mobile devices. The truth is, consumers are searching for literally everything on smartphones and tablets: from the initial research of a product, comparing prices of various products and searching for accommodation facilities to looking for restaurants and ways of spending their free time. Official statistics say that an optimised website increases the conversion rate of consumers by 160%, which is very good news for up-to-date businesses.
SEO is becoming more flexible
For a long time, keyword optimisation was the key to having a SEO-friendly website. However, things are changing drastically, since Google started to pay more attention to quality content than to specific word search. This being said, consumers can even type “What types of blouse should I wear when I go to a business meeting with the CMO of a Japanese company?” and get an answer. So don’t forget: quality content, visual impact and plenty of videos.
Websites are professionally designed
Great news for web designers and online users! Entrepreneurs are starting to catch the new trend in web design: quality visuals relevant for the identity of the brand and easy-to-use layout. That’s easier said than done, which is why it is advisable to outsource the design of the website to an experienced designer.